Search engine positioning | importance of search engine positioning in SEO

search engine positioning

Search engine positioning :

Search engine positioning is the ranking of your organic keyword on google. The position (in numbers) on which your article is ranking is called search engine positioning. Search engine positioning is an essential part of SEO because, without this, you cannot rank your website. If your keyword appears in the top 100 searches in google, then ahref will consider its ranking. And ahref will show the keyword in organic keywords.

But if you want traffic on your website, then you must pay to go for a higher ranking. Your article must be ranking on the first page of google. From my experience, I would say first-page ranking isn’t enough. Your item must be in the top 5 positions.

How to get a good position on the search engine :

So there are several steps that you must complete if you want an excellent position on google. Like I said for me, ranking is to get one of the first five positions on google on your organic keyword.

Keyword research :

The first step to rank higher and get a good position on google is keyword research. If your keyword research is proper, then ranking isn’t a problem for you. There are many tools that you can use for keyword research. The tools that I use for keyword research are ahref and google keyword planner. Simply go to ahref and enter your keyword. Now go to all keyword ideas. Here keep the difficulty below 15. And select the most search keyword with the lowest difficulty. you must find keyword in your specific niche that you have selected for your blog. here is niche ideas list in case if you want.

Comprehensive article :

After the selection of the keyword, the next step is to write a detailed article on that keyword. If you are new to writing articles, then I would recommend you hire a good article writer. The thing you need to keep in mind before writing an article is structure. First of all, you have to make the structure of the article then observe articles of your competitor’s sites, which are ranking on the first page of google. Then you write a comprehensive article without copying others, and your article must be unique.

The other thing that you must keep in mind is never stealing others’ pictures. If you want to add an image in your article, then you can download it from Unsplash, pexels, or pixabay. There are millions of royalty-free photos on these websites.

Upload the article :

Now when your article is ready, its time to upload it. The reason why I am mentioning this as a separate step is that many times we make mistakes while uploading our article. The first thing you need to do is install Yoast plugin on your WordPress website. Now add your keyword in focus keyword option. Put the same keyword in the slug. Add proper titles and alt titles to images. Add tags and featured images of the article. Make a list if needed. Embed youtube video if required. So make a proper post that will look professional.

Backlink plan :

The last and most crucial part is the backlinking of the post. After you have been uploaded the post, this is time to make backlinks. I share my method with you on how I rank my posts? First of all, I check the competitor’s backlinks by submitting their website URL in ahref. Then I see their backlinks and try to get a backlink from the same place. It is the most effective way to get a backlink. Don’t make too many backlinks because google will consider it spam. Just go with the flow.

Track your post :

Search engine positioning depends on many factors. Some of these factors are

  • Age of your website
  • Content quality
  • The domain authority of your site
  • Backlink quality
  • Difficulty of keyword

If your post is good at all these factors, then it will rank surely. After you have uploaded the most now, its time to track. How can you do that? Just add your site to google analytic, or you can install the Jetpack plugin. Jetpack plugin will show you the exact post that is attracting the most organic traffic. From there, you can track your position on google. The more easy method is to put your post URL on ahref and if there are any organic keywords. It means your post is ranking already. These are the steps that you can follow and achieve a good position in search engines.

Optimize your website and make it responsive :

The last step is to optimize your site because the lower it will be load time of site, the higher it will rank on google. There are many plugins to optimize your website. One of the best plugins is the WP rocket. Here tip is don’t use more than one optimizing plugin. One plugin at one time is enough. You should also use san image optimizing plugin. Use a responsive theme so your site can easily be open on mobile. All these things will help you in ranking higher on google. These are the steps that you can follow and achieve a good position in search engines.

Importance on search engine positioning :

Now I will tell you why search engine positioning is essential? Why every blogger should aim for it. There are many reasons why it is necessary and needed.

Increases traffic :

The main reason why search engine positioning is essential is that it increases the traffic on our website. If your website is ranking on the first five positions, then you will get handsome traffic from google search engine. And if you are running AdSense ads on your site, then you can earn good money through clicks. You can place ads on the ranking post, and you will get specific every time someone clicks on the advertisement.

Creates sale :

The second benefit of search engine positioning is that you can create sales through it. If you have an online store or some amazon affiliate site, then you can quickly increase your sales through search engine positioning. Many people use Google to generate sales. The most trending way of generating income is amazon affiliate.

Increase site worth :

If you’re getting handsome daily traffic, then your site worth will increase. A website with proper domain authority can rank easily. There will be a higher chance of ranking on difficult keywords. You can also offer guest post services on your site.

Generates revenue :

Good traffic means you can make revenue. There are hundreds of advertisements services that you can apple your website for some of the most trusted advertisement companies are google AdSense,, and infolinks. You can also do branding and generate income. Brands will love to hear from you. Just send them mail telling about the traffic on your website, and they will surely ping you back.

Conclusion :

In the end, I would say search engine positioning is the most essential thing in digital marketing. If you’re new to this, then you must go for search engine positioning. You will get a lot of benefit through search engine positioning. If you need guidance on this, and you have any questions related to SEO, feel free to ask me any questions in the comment section.


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